Quite simply, a website provides information to those looking for it. An increasing number of people are using the internet to find the information they want. If you're not there, they can't find you and you could be losing business.
A website works for you 24 hours of the day, 365 days of the year. Provide your contact details, business hours, information on services/products you provide and any other information people usually phone you for, so when you're enjoying some down-time, your website can answer your potential clients' questions. A website also saves you time during working hours, avoiding some of the "what time do you close today?" and "where are you situated?" phone calls.
Whether you are selling a product or service, a website can give a potential client a good idea of what you can do for them before they phone. You can also reinforce your level of customer service by providing helpful information through a FAQ (frequently asked questions) page or regular blog/news posts.
Initially used primarily as a blogging platform, WordPress has evolved in recent years to become a powerful content management system (CMS) used by hundreds of thousands of businesses, organisations and individuals around the world.
It is designed to be SEO compliant and is fully responsive, allowing it to be viewed on multiple mobile devices. It supports various media types, including images, audio and video content. You can embed YouTube videos and various social media platforms in your content, or add links to these from anywhere on your website.
WordPress developers are mindful of the fact that hackers are a real threat and regular security updates are available to users to minimise this threat.
Google is the undisputed leader among search engines, and as such sets the standards for Search Engine Optimisation (SEO). There is no doubt that it is important to make websites search engine friendly, but how to achieve this has changed over the years as search engines continue to become more sophisticated. When a user types in a search term, Google aims to provide the most relevant content for that query. So, although there are a number of other criteria, good quality content on a website remains the most imporant. This article explains a little more about the ever evolving nature of SEO.